TRADEMARKING IN SWITZERLAND

Protect what makes you unique, easily and effectively

Trademarking at a fixed rate

Trademarking your brand is an important investment in your company’s success and value. Not trademarking your brands can cost you a lot of money. So, to avoid that, our experts are here to advise you and trademark your brands for you. Professionally and simply. Thanks to our service packages, you will know how much you are investing.

Straightforward trademarking

Your brand is essential to your company’s recognition value, and therefore to its success. However, there is lots to consider when trademarking your brand. Our experts do the work for you to ensure a quick and straightforward process: we deal with your trademark registration, so you can focus on your company’s success.

First-rate, secure trademarking

Registering your trademark in Switzerland and abroad is only one of the services we offer.We consult you on how to ensure that your brand is fulfilling your strategic requirements, to guarantee your business’ success. Furthermore, our exclusive insurance products protect your brand and your budget. Contact us to find out how we can support you.

WHY IS TRADEMARKING IMPORTANT IN SWITZERLAND?

A trademark designates something special. Because trademarks are unique. And a trademark is a promise: it stands for the quality, value and experience which distinguish your company. Your uniqueness is crucial to the success of your organisation, products and work. Your trademarked brand allows your clients to recognise you instantly and to know straight away what to expect. Which is why a trademark lays the foundation for long-lasting success. Creating a brand and a trademark must therefore be one of the main goals of companies aiming to be successful for years to come

The more time and money to invest in your brands, the more valuable they become. So, protect your brands’ value today, for the future. A trademark is an investment in your company’s future. You can find more stories about success and failures involving trademarked and non-trademarked brands on our BLOG or in our audiobook “Rockt Ihre Marke Ihr Business?“

Process: what is required to trademark a brand?

It’s simple: to advise you and trademark your brand for you, we just need:

  • The brand’s name and/or logo
  • A short description of the products or services provided under the trademark
  • The name and address of the trademark’s owner (company/individual(s)/association)

The following services are included in our fixed price:

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Consulting & trademark assessment

We assess whether your brand meets the legal requirements for a trademark and advise you on the most suitable trademark category.
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Trademark research (only included in the PRO + PRO PLUS packages)

We examine trademark registers to see if your trademark has any potentially problematic similarities with existing trademarks.   Why is trademark research important? Trademark research allows you to recognise conflicts with other trademarks and to avoid legal disputes which cost a lot of time and money. Trademark research is key in guaranteeing your trademark’s long-term success.
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Expert evaluation & consultation on the research results (only included in the PRO + PRO PLUS packages)

We discuss the results of the trademark research with you and advise you on risks and possible solutions regarding potential trademark conflicts.

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Trademark scope & registration process

We put together a professional definition of the trademark scope (trademark category) for the registration of your brand or logo, so that you can legally defend your property rights in the future. We subsequently register your trademark with the relevant trademarking authority and handle administration until your trademark is definitively registered.
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Fees

All administrative fees are included in our fixed prices for the 10-year duration of the trademark.

TRADEMARKING AT A FIXED RATE

A one-time investment

Our bestseller
The full-service PRO package
BASIC BASIC PLUS PRO PRO PLUS
The full-service PRO package
CHF 1'067
+ VAT 39,80 CHF
CHF 1'587
+ VAT 79,85 CHF
CHF 1'957
+ VAT 108,35 CHF
CHF 2'763
+ VAT 170,40 CHF
Consulting & initial assessment of the trademark’s feasibility
Consulting & initial assessment of the trademark’s feasibility Consulting & initial assessment of the trademark’s feasibility Consulting & initial assessment of the trademark’s feasibility
Detailed assessment of the trademark’s feasibility Detailed assessment of the trademark’s feasibility Detailed assessment of the trademark’s feasibility
Trademark research to avoid legal disputes due to trademark conflicts (wider identity) Trademark research to avoid legal disputes due to trademark conflicts (wider identity) Trademark research to avoid legal disputes due to trademark conflicts (wider identity)
Potential risk mitigation (0%)
Potential risk mitigation (60%) Potential risk mitigation (99%) Potential risk mitigation (99%)
Expert assessment & consulting for risk mitigation
Expert assessment & consulting for risk mitigation
Detaillierter Recherchereport
Trademark definition Trademark definition Trademark definition Detailed research report
All administrative formalities during the registration process All administrative formalities during the registration process All administrative formalities during the registration process All administrative formalities during the registration process
Legal correspondence during the registration process Legal correspondence during the registration process
Insurance in case of opposition proceedings against the trademark’s registration*** Insurance in case of opposition proceedings against the trademark’s registration***
Incl. administrative fees of CHF 500* Incl. administrative fees of CHF 550* Incl. administrative fees of CHF 550* Incl. administrative fees of CHF 550*
Bonus: registration guarantee ** Bonus: registration guarantee **
Enquire now Enquire now Enquire now Enquire now
* administration fees for 3 trademark categories for the trademark’s 10-year duration

** If your trademark cannot be registered with the Swiss Trademark Register, our registration guarantee ensures that you will only pay for the trademark assessment and our consulting, and that we will refund the rest in full. Depending on your case, it is, however, possible that we may not be able to grant this guarantee as a bonus.

*** After your trademark is registered, it is possible for others to file an objection against your trademark’s registration for a period of 3 months. Our exclusive Trademark insurance covers the risk of objection proceedings during this time with an insurance sum of CHF 20,000. This sum is usually sufficient to cover all costs related to objection proceedings.
WIR Partner Logo Markenregistrierung.ch
We are a WIR-Partner. Meaning you can pay for our services in 100% CHF. Third-party costs such as administrative fees are, however, invoiced in CHF
Trademark research:

Trademark research means we assess whether there are any possible conflicts between your trademark and other existing trademarks. If this were the case, it could lead to a legal dispute and your trademark’s cancellation. The purpose of trademark research is to avoid exactly this.

 
Legal correspondence during the registration process:

It is possible that the registration authority has reason to reject your trademark’s registration during the registration process. In this case, an appropriate statement must be drafted for the applicant. We take over the whole correspondence and statement process, until your trademark can be registered. We spend up to 4 hours on the whole correspondence and statement process, which is usually sufficient for you to be able to register your trademark.

 
Objection proceedings insurance:

If another trademark owner files an objection against your trademark after its registration and its cancellation is proposed, the insurance covers your costs for the proceedings’ conduct up to CHF 20,000.

 
 

BASIC

CHF 1'067 + MWST 39,80 CHF
  • Beratung & Ersteinschätzung der Schutzfähigkeit der Marke
  • Risikominimierung für Rechtsstreitigkeiten wegen Markenkonflikten (0%)
  • Schutzdefinition
  • Alle administrativen Formalitäten während Registrierungsprozess
  • Inkl. amtliche Gebühren CHF 550 *

BASIC PLUS

CHF 1'587 + MWST 79,85 CHF
  • Beratung & Ersteinschätzung der Schutzfähigkeit der Marke
  • Detaillierte Prüfung der Schutzfähigkeit der Marke
  • Markenrecherche (Erweiterte Identität)
  • Vermeidung von Rechtsstreitigkeiten wegen Markenkonflikten (60%)
  • Schutzdefinition
  • Alle administrativen Formalitäten während Registrierungsprozess
  • Inkl. amtliche Gebühren CHF 550 *

PROFI

CHF 1'957 + MWST 108,35 CHF
  • Beratung & Ersteinschätzung der Schutzfähigkeit der Marke
  • Detaillierte Prüfung der Schutzfähigkeit der Marke
  • Markenrecherche
    (Erweiterte Identität + Ähnlichkeit)
  • Vermeidung von Rechtsstreitigkeiten wegen Markenkonflikten (99%)
  • Experteneinschätzung & Beratungsgespräch zu den Rechercheresultaten
  • Schutzdefinition
  • Alle administrativen Formalitäten während Registrierungsprozess
  • Juristische Stellungnahmen während Registrierungsprozess
  • Versicherung bei Widerspruchsverfahren gegen die Eintragung Ihrer Marke
  • Inkl. amtliche Gebühren CHF 550 *
  • BONUS: Registrierungsgarantie **​
topseller

PROFI PLUS

CHF 2'763 + MWST 170,40 CHF
  • Beratung & Ersteinschätzung der Schutzfähigkeit der Marke
  • Detaillierte Prüfung der Schutzfähigkeit der Marke
  • Markenrecherche
    (Erweiterte Identität & Ähnlichkeit)
  • Vermeidung von Rechtsstreitigkeiten wegen Markenkonflikten (99%)
  • Experteneinschätzung & Beratungsgespräch zu den Rechercheresultaten
  • Detaillierter Recherchereport
  • Schutzdefinition
  • Alle administrativen Formalitäten während Registrierungsprozess
  • Juristische Stellungnahmen während Registrierungsprozess
  • Versicherung bei Widerspruchsverfahren gegen die Eintragung Ihrer Marke
  • Inkl. amtliche Gebühren CHF 550 *
  • BONUS: Registrierungsgarantie

Markenschutzversicherung
empfohlene Zusatzoption

Profitieren Sie von unseren EXKULSIVEN MARKENSCHUTZVERSICHERUNGEN
www.markenschutz.versicherung

* amtliche Gebühren für 3 Schutzklassen


** Wenn Ihre Marke nicht im Schweizer Markenregister eingetragen werden kann, garantieren wir Ihnen mit unserer Registrierungsgarantie, dass nur die Kosten für Ihre Investition in die Markenprüfung und unsere Beratung anfallen und Sie den Rest vollumfänglich von uns rückerstattet erhalten. Fallspezifisch ist es möglich, dass wir diese Garantie als Bonus jedoch nicht gewähren können.

WIR Partner Logo Markenregistrierung.ch

Wir sind WIR-Partner und akzeptieren eine Teilbetrag von CHF 200 pro Auftrag in CHW. Zudem kann die Rundum-Sorglos-Option vollständig in CHF bezahlt werden.

Markenrecherche:

Mit einer Markenrecherche wird geprüft, ob Konflikte zwischen Ihrer Marke und anderen eingetragenen Marken bestehen könnten. Ist dies der Fall, kann es zu einem Rechtsstreit und zur Löschung Ihrer Markeneintragung führen. Dies soll mit einer Markenrecherche verhindert werden.

 

Juristische Stellungnahmen während Registrierungsprozess:

Im Verlaufe des Registrierungsverfahrens kann es sein, dass das Markenschutzamt die Eintragung Ihrer Marke unter Nennung von Gründen zurückweist. In diesem Fall muss für den Antragsteller eine entsprechende Stellungnahme verfasst werden. Wir übernehmen den gesamten Aufwand für die Schriftwechsel und die Stellungen, bis Ihre Marke eingetragen werden kann.

 

Registrierungsgarantie:

Wenn wir Ihre Marke als schutzfähig beurteilen, garantieren wir Ihnen, dass Ihre Marke im Markenregister eingetragen wird. Sollte dies dennoch nicht möglich sein, erstatten wir Ihnen Ihr Geld zurück.

 

Versicherungsschutz im Falle eines Widerspruchverfahrens:

Innerhalb von 3 Monaten nach der Eintragungsbestätigung Ihrer Marke besteht die Möglichkeit, dass ein Inhaber einer anderen Marke Widerspruch erhebt und die Löschung Ihrer Markeneintragung verlangt. Dies führt zu einem Widerspruchsverfahren mit entsprechenden Kosten. In Zusammenarbeit mit der PROTEKTA Rechtsschutz-Versicherung sind Sie bis zu CHF 20’000 versichert. Diese Summe deckt auf jeden Fall alle Kosten in Zusammenhang mit dem IGE-Verfahren.

Protect your brand internationally

Entering a new market is always an exciting new opportunity. We guarantee your brand’s protection abroad, so you can concentrate on doing business. You will find out how here.

BOOK TRADEMARKING IN SWITZERLAND NOW

Our happy customers

“Thank you so much for professionally handling this project, which would otherwise have been very complex for us.”
Johannes Hartmann
TANDEM SPORTS SÀRL, Lausanne
“My brand idea wasn’t as simple as I had first thought, but thanks to Markenregistrierung.ch’s explanations and advice, it was easy to see what I needed to do next. I was very impressed with their competent, solution-oriented consulting.”
Roland Wey
Kalkbreite Optik, Zürich

Who are we?

“Protect what makes you unique, easily and effectively” is our vision, which we work towards every day. Because we believe that everyone has the right to protect their unique ideas. A brand name or a design are key elements of a unique business idea. We are passionately committed to advising our clients and laying the foundation for the successful expansion of their business by effectively trademarking their brands.