The question of who has the rights to a brand usually only arises once there is a problem.
Be cautious and eliminate potential risks in advance. Trademark your brand today!
Companies, individuals and associations
There are two answers to this question:
Legally: immediately! Because legally, a trademark belongs to the first person to register it.
Strategically: your brand increases in value with every minute and every cent you invest in your business. More and more people recognise your brand, which is why it is important not to wait too long to trademark it. You risk losing your brand’s value along with all the work you put into it.
And be careful not to accidentally use a brand name that is already trademarked. Trademark research helps you to avoid this scenario.
Our offer applies to the following trademark types:
There are also other trademark types:
We will be delighted to register these types of trademarks for you. Please contact us for a custom offer. Registering these types of trademarks generally requires more time, meaning the price is slightly higher.
The Swiss Trademark Register is run by the Swiss Federal Institute of Intellectual Property, which is responsible for all matters relating to intellectual property. The institute provides an official confirmation document for every successful trademark registration, which we forward to you upon receipt.
We would like to take this opportunity to warn you about untrustworthy suppliers who offer registration in a dubious and ultimately useless register. There is only one official trademark register in Switzerland.
A ® (“registered”) or ™ (“trademark”) symbol can be added to registered brand names or logos. On the one hand, it is not legally necessary to add either of these symbols to registered trademarks in Switzerland. On the other, the ® and ™ signal to others that your brand is trademarked, which can prevent potential infringements.