FAQ

The question of who has the rights to a brand usually only arises once there is a problem.

Two examples:

  1. You fall out with your associates. In this situation, everyone tries to secure as many shares and rights as possible for themselves. If a brand is not trademarked, everyone can try to trademark it, meaning the quickest associate can secure a massive advantage over the others. We have unfortunately seen this situation all too often, which is why we strongly recommend to clarify the matter of trademark rights before any problems arise.
  2. A competitor trademarks a brand name that you use. This can massively interfere with your business, if not even make it impossible.

Be cautious and eliminate potential risks in advance. Trademark your brand today!

Companies, individuals and associations

There are two answers to this question:

Legally: immediately! Because legally, a trademark belongs to the first person to register it.

Strategically: your brand increases in value with every minute and every cent you invest in your business. More and more people recognise your brand, which is why it is important not to wait too long to trademark it. You risk losing your brand’s value along with all the work you put into it.

 

And be careful not to accidentally use a brand name that is already trademarked. Trademark research helps you to avoid this scenario.

Our offer applies to the following trademark types:

  • Visual trademarks: logos and images that consist of a single graphic
  • Mixed word/image trademarks: a graphic with text
  • Word trademarks: pure text or a name

There are also other trademark types:

  • Three-dimensional trademarks: three-dimensional designs (e.g., the Mercedes star) or forms of goods and packaging (e.g., Toblerone)
  • Sound trademarks: a sound sequence
  • Position trademarks: the exact positioning of a mark with respect to its surrounding elements (e.g., teddy bears’ “button in the ear”)

We will be delighted to register these types of trademarks for you. Please contact us for a custom offer. Registering these types of trademarks generally requires more time, meaning the price is slightly higher.

The Swiss Trademark Register is run by the Swiss Federal Institute of Intellectual Property, which is responsible for all matters relating to intellectual property. The institute provides an official confirmation document for every successful trademark registration, which we forward to you upon receipt.

We would like to take this opportunity to warn you about untrustworthy suppliers who offer registration in a dubious and ultimately useless register. There is only one official trademark register in Switzerland.

A ® (“registered”) or ™ (“trademark”) symbol can be added to registered brand names or logos. On the one hand, it is not legally necessary to add either of these symbols to registered trademarks in Switzerland. On the other, the ® and ™ signal to others that your brand is trademarked, which can prevent potential infringements.